Sports Marketing Executive | Author | Athlete Partnership Expert
Jason Nacey
Innovative sports marketing executive with 15+ years of global experience, published author, and expert in building trust-based partnerships that deliver real results for teams, brands, and athletes. I help organizations win both on and off the field—by developing creative strategies, telling stories that move markets, and fostering connections that drive growth.
Transforming Athlete Partnerships Into Brand Powerhouses
Certifications, Awards & Publications
26+ Industry Awards (Platinum AVA, Telly, Communicator)
Eagle Scout
Best Short Film Winner (3 film festivals)
Core Value Propositions
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Managed 200+ athletes & 25 teams across 15+ countries.
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Led campaigns generating $84.8M in impressions from a single NASCAR sponsorship; delivered 250 Olympic & Paralympic medals through partnership programs.
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Conceptualized “Athletes Trust USANA,” producing high-impact content and events that drove measurable engagement and trust.
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26+ industry awards for content creation; published author of Above the Shoulders: Unlock the Mind That Makes the Impossible Inevitable (2025).
Key Skills & Strengths
Athlete/Talent Management
High-Impact Sponsorship Strategy
Contract Negotiation & ROI Optimization
Global Campaign Leadership
Cross-Functional Team Management
Core Skills
Athlete Sponsorship & Brand Partnerships
Sports Marketing Strategy
Campaign Leadership
Content Creation & Storytelling
Team Leadership
I’ve always believed that real strength lies in numbers and in finding the right people for the right roles. Whether it’s guiding athletes to Olympic podiums or building campaigns from the ground up, my greatest satisfaction comes from building things with others—helping people discover their potential, rise to new challenges, and create something bigger than any one person could achieve alone.
Raised between the wild hills of Deadwood, South Dakota, and the opportunities of Salt Lake City, I learned early on that exploring new ground—geographically, professionally, and personally—brings out the best in people. My journey, from award-winning filmmaking to leading global sports partnerships, has been shaped by a single, all-or-nothing mindset: dive in fully, support your team, and never settle for “good enough.”
Throughout my 15+ years in sports marketing, I’ve led USANA’s athlete program to new heights—managing relationships with 200+ athletes and 25 teams across 15 countries, and delivering results measured not just in medals and metrics, but in the growth and confidence of every individual involved. My approach blends strategic vision with deep empathy and a relentless drive to turn moments of performance into movements of lasting impact.
As the author of Above the Shoulders, I live by the belief that success is 90% mental—and that nobody else is coming to solve your problems for you. That means stepping up, even (and especially) when it’s uncomfortable. From conquering Ironman and Spartan challenges to facing down my own fear of public speaking, I’ve seen firsthand that the line between “impossible” and “inevitable” is drawn above the shoulders.
My passion is building teams, launching bold ideas, and empowering others to discover just how much more they’re capable of—on the field, in the office, or anywhere potential needs a spark.
Storytelling in Motion: Campaigns & Athlete Voice’s
Over the years, I’ve had the privilege of creating, producing, and hosting content that brings the heart of sports to life. Here are some of my favorite campaigns and live interviews—unfiltered, insightful, and built to spark new thinking.